Your Idea.
Our Engineering.
There are two commercial ways into the team that builds Aura's own companies — and a third for those who can't pay at all. The difference is simple: how much of the upside you keep, and how long we stay.
Three Ways to Work With Us.
The Commission
You pay. You own.
The traditional engagement. You pay the full fee, and everything we build is yours: the product, the code, the IP, the upside. We design, engineer, and ship it to the same standard as our own portfolio companies, then hand it over clean.
No equity, no strings, no ongoing claim. If you want us to keep operating or extending what we built, that's a separate conversation, on your terms.
Right forFunded startups, established businesses, and founders who want full control of what gets built.
Cost
Full fee, quoted up front
Ownership
100% yours
Our role
Engineering partner, start to handover
Horizon
The length of the project
The Partnership
We invest our build.
You bring the idea or the company; we bring the engineering. If we believe in the business and the people behind it, we take a percentage stake and build at reduced cost, or no cost at all. The stake and the fee are negotiated case by case; there is no standard deal.
This is a long-term position, not a discount. Your company becomes part of the Aura portfolio and inherits what every Aura company gets: shared platform DNA, infrastructure, operating playbooks, and a team that stays after launch. We hold what we build, so we only say yes when we intend to stay.
Right forEarly founders with a hard problem worth owning together, and more conviction than capital.
Cost
Reduced, or none — negotiated
Ownership
Shared — we take a stake
Our role
Co-owner, engineer, long-term operator
Horizon
Years. We hold, we don't flip
Pro Bono
Given, not sold.
For charities, community groups, and people who have nowhere affordable to turn, we build a small number of projects every year free of charge, to the same standard as everything else we ship. Built free. Owned by you.
Right forNot-for-profits, community groups, and anyone burned by a bad technology experience.
Cost
None
Ownership
100% yours
Our role
Builder, at no charge
Horizon
The length of the project
How a Partnership Application Runs.
We take very few partnerships, deliberately. Concentration is the model: fewer companies, deeper commitment, full ownership of outcomes.
Apply
Send the application: what you're building, where it stands, and what you'd want from us. A few honest paragraphs beat a forty-page deck.
Review
The principals read every application. We look for hard problems, defensible markets, and founders who intend to stay in the fight.
Terms
If we want in, we negotiate the stake and the build cost together. Every deal is shaped to the company; nothing is off the shelf.
Build & Hold
Your company is engineered in-house on the same platform DNA as the rest of the portfolio, and backed by it for the long run.
Bring Us Something Hard.
Pick a path and tell us what you're building. It goes straight to the team, and the team reads everything.